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Florida Global University Master's Degrees Master

Master in Management, Communication and Sports Marketing (Florida Global University)

Duration: 9 months Start: Immediate Open Squares Degree: Master

You will have the opportunity to perform, voluntarily, your internships in different clubs in Barcelona.

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Actualemnte no se puede matricular en este curso.

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Course endorsed by:

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In collaboration with:

Asociación europea de jugadores

Contenido

Index

Module I. COMMUNICATION IN SPORTS ENTITIES (6 ECTS credits)

  • Sports corporate communication and offices
  • Organization of sporting events
  • Communication Groups
  • Marketing, Branding and Advertising
  • Social and cultural political dimension of sport.

Module II. SPORTS MARKETING (6 ECTS credits)

  • Introduction to Sports Marketing
  • Sports Marketing Strategy
  • Market Segmentation
  • Brand design and management
  • Product/service development.
  • Communication and distribution

Module III. OPERATIONS PLAN (6 ECTS credits)

  • Analysis of demand and supply of activities to be carried out
  • People management at work
  • Communication plan
  • Marketing of sports product

Module IV. SPORTS EVENT MANAGEMENT (6 ECTS credits)

  • Types of events
  • Management models
  • Event economy
  • Event Marketing
  • Personnel and work management

Module V. STRATEGY IN SPORTS SPONSORSHIP (6 ECTS credits)

  • Sponsorship
  • Sponsorship Values
  • Sponsorship achievement
  • Sponsorship Marketing and Communication Strategy
  • Types of sponsorship
  • Technology in sponsorship
  • The media in sponsorship

Module VI. BRANDS, AGENCIES AND MEDIA (6 ECTS credits)

  • Relationship between entities and brands
  • Agencies in sponsorship
  • Social networks: a new agent
  • The legislative environment of sponsorship
  • Develop a sponsorship program

Module VII. ACTIVATION AND MEASUREMENT OF SPONSORSHIP (6 ECTS credits)

  • Sponsorship Activation Resources and Channels
  • Sponsorship measurement.
  • The effectiveness of communication and sponsorship
  • Sponsorship notoriety
  • Advertising return (ROI / ROO)
  • Measurement techniques and metrics
  • Analysis of results

Module VIII. PATRONAGE (6 ECTS credits)

  • Patronage and difference with sponsorship
  • Legal framework
  • Crowdfunding
  • Patronage and CSR
  • CSR in SMEs

Module IX. FINAL MASTER PROJECT (12 ECTS credits)

Requisitos

Graduates/Graduates in Physical Activity and Sports Sciences, qualified coaches and technicians with experience in football.

Professionals with recognized and accredited work and/or professional experience, provided that said experience is related to the competencies inherent to the Master's degree, people related to football who want to specialize in this area.

Metodología

This training program will be carried out taking into account the following points:

Virtual classroom: The courses are taught entirely online. They are carried out through our virtual campus which is accessed from the cover of our website, www.futbollab.com, through the button Access to the Virtual Classroom. From there you can access syllabi, explanatory presentations, demonstration videos, teacher analysis, and tasks that the teachers send and correct.

Tutors: The teachers offer continuous tutoring, establishing telephone and/or videoconference tutoring, explaining any doubts that may arise. They guide your training evolution throughout the course, depending on your profile and level of dedication or study schedule. As we have indicated, the syllabus, videos, articles, interviews with experts are part of your evolution in the course, so you will do periodic exercises that the teacher reviews to give you the clearest idea of ​​the topic being worked on.

Assessment: At the end of the course you will carry out a final project that will encompass all the areas studied and that will always involve the development of a real case, since at FutbolLab we want our courses to be directed at all times to the real training situation that the technicians find themselves in. their teams.

Registration process: To register you only have to do click In the Enroll tab, from there you will be asked to enter your personal data necessary for the academic record and in the final part of the process you will be able to choose the payment format for this program.


Remind you that in this course you can go at your own pace and do it according to your availability, as long as you do not exceed the maximum time to complete it, which in the case of master's degrees is 2 and a half years, 18 months for Expert or Technical courses and 7 months for courses that are not in these categories.

There is plenty of time to do so, if you still need more time, you must ask the admissions department for authorization to extend a time. If you receive a positive response, the new agreed time will be automatically extended.

You can contact us via email at attention@futbollab.com, by telephone at +34 93438 6000.

If you prefer direct communication via WhatsApp, Click here

Destinatarios

  • This university master's degree can be taken by:

    • Graduates/Graduates in Physical Activity and Sports Sciences.
    • Qualified trainers.
    • Technicians with experience in football.

    Accreditation of these requirements will be validated at the time of registration by the FUTBOLLAB admissions department.

Créditos

This master's degree is issued by the Florida Global University and has 60 ECTS Credits ( 1500 teaching hours).

Information

Do you have any doubt? You can check our section frequent questions or fill out the following form and we will contact you.

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